Digital Marketing Training Course Table of contents

Table of Contents:

1. DIGITAL MARKETING − OVERVIEW…………………………………………………………….. 1

What Digital Marketing is Not?……………………………………………………………………….. 1

Why Digital Marketing?………………………………………………………………………………… 1

2. DIGITAL MARKETING − SEO………………………………………………………………………. 3

Search Engine Crawlers………………………………………………………………………………… 3

Points to Note…………………………………………………………………………………………… 3

3. DIGITAL MARKETING − SOCIAL MEDIA……………………………………………………….. 5

SEO and Social Media…………………………………………………………………………………… 5

Start Social Media Marketing…………………………………………………………………………. 6

4. DIGITAL MARKETING − CONTENT MARKETING……………………………………………. 7

Goals of Content Marketing…………………………………………………………………………… 7

Start Content Marketing……………………………………………………………………………….. 8

5. DIGITAL MARKETING − EMAIL MARKETING…………………………………………………. 9

Email Newsletters…………………………………………………………………………………….. 10

Digests………………………………………………………………………………………………….. 11

Dedicated Emails……………………………………………………………………………………… 12

Lead Nurturing………………………………………………………………………………………… 13

Sponsorship Emails……………………………………………………………………………………. 13

Transactional Emails………………………………………………………………………………….. 13

6. DIGITAL MARKETING − MOBILE MARKETING…………………………………………….. 14

New Mobile Marketing Channels…………………………………………………………………… 14

Ways to Drive Conversions………………………………………………………………………….. 15

7. DIGITAL MARKETING − PAY PER CLICK……………………………………………………… 17

Search Engine Advertising……………………………………………………………………………. 17

Advantage of PPC Marketing………………………………………………………………………… 18

Factors behind Successful PPC Advertising………………………………………………………… 18

8. DIGITAL MARKETING − CRO……………………………………………………………………. 19

What is CRO?…………………………………………………………………………………………… 19

What CRO is Not………………………………………………………………………………………. 20

Why do Companies Use CRO?………………………………………………………………………. 20

9. DIGITAL MARKETING − WEB ANALYTICS…………………………………………………… 21

Web Analytics Tools………………………………………………………………………………….. 22

How to Review Web Metrics………………………………………………………………………… 22

10. DIGITAL MARKETING − FACEBOOK MARKETING………………………………………… 24

Start Facebook Marketing……………………………………………………………………………. 24

11. DIGITAL MARKETING − PINTEREST MARKETING…………………………………………. 26

Pinterest Pins………………………………………………………………………………………….. 26

Pinterest Business Account………………………………………………………………………….. 27

Must-follow Rules of Pinterest……………………………………………………………………… 27

12. DIGITAL MARKETING − TWITTER MARKETING…………………………………………… 29
13. DIGITAL MARKETING − LINKEDIN MARKETING…………………………………………… 32
14. DIGITAL MARKETING − YOUTUBE MARKETING………………………………………….. 34
15. DIGITAL MARKETING − GOOGLE ADWORDS……………………………………………… 36

Create a Google AdWords Account…………………………………………………………………. 37

16. DIGITAL MARKETING − GOOGLE ANALYTICS……………………………………………… 38

Create a Google Analytics Account…………………………………………………………………. 38

How to Use Google Analytics?………………………………………………………………………. 39

Make Optimum Use of Google Analytics………………………………………………………….. 40

Translating Insights into Action……………………………………………………………………… 42